Online Fly Fishing Magazine

My Fishing Flies

Did you know Ian’s Flies are about to change their name? Owners Dale and Tracey Robertson explain the reasons behind this and the history of the business as Ian’s Flies becomes MY FISHING FLIES.

The origins of Ian’s Flies, named after its founder Ian Sharp, dates back to June 2008 when Ian and John Sharp started manufacturing and selling fishing flies in bulk to shops and fisheries.

Tired of constantly listening to anglers complaining about the quality and price of the flies they were buying on the open market, Ian and John decided in 2009 that it was time for them to start their own small on-line store to supply, at least initially, 200 or so of the most popular flies.  Based on the superior quality of their goods and services the store ‘took off’ and before they knew it Ian’s Flies soon had more than 3000 fly patterns in stock …. the rest as they say is history.


New Owners In 2017

Following Ian’s retirement in early 2017 Ian’s Flies has been owned and managed by Tracey & Dale Robertson. They decided at that time to keep the well-established name and website as it was for a period of time to allow the business change over to settle in.

Two years on and the business has expanded into one of Scotland’s leading Independent Fly Manufacturers with over 4000 patterns; many available in multiple sizes both in barbed and barbless. The flies are tied using the best quality hooks and materials sourced from top companies, such as Flybox, Veniard, FNF, Semperfli, Bill McIlroy, Partridge, Kamasan and Hanak etc. With an ever-expanding customer base, in excess of 14,000 and growing weekly, the business sells to clients across the UK, Rep of Ireland, Europe, Scandinavia, Iceland, North America, South Africa, New Zealand, Australia, Thailand and Japan.


My Fishing Flies

Over the past two years Tracey and Dale have built up an excellent relationship with their customer base and suppliers, however some still look for Ian when they call, Dale is forever being called Ian on the phone and in the shop which although amusing, confuses some! Therefore, Tracey and Dale feel it is now time to make the business name change, initially considered in 2017, and put their own stamp on things.

From 1st March 2019 the new business name will be My Fishing Flies. Don’t worry though, that’s the only change being made. You’ll still be dealing with the same team and be able to benefit from great offers on fantastic products at superb prices.

Also look out for them at the Scierra Pairs Competition this year as a mainline sponsor and in the tackle shops at numerous waters across the UK.

Ian’s Flies Name Change Competition

To celebrate the change of name My Fishing Flies are running a competition to win a £50 gift voucher to spend online with them.

To enter please choose one of the following entry methods:

New Customers to Ian’s Flies simply:

  • Go onto
  • Sign up to the newsletter (at the bottom of our homepage)
  • Your name will automatically be entered into the draw

Existing Ian’s Flies Customers:

  • Simply email
  • Put ‘Name Change Comp’ in the subject line and you’ll automatically be entered into the comp

The lucky winner will be drawn from a hat on 1st of March and contacted directly.

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